Step-by-Step Guide on Adding Ads.txt File in WordPress


So, you’ve decided to monetize your WordPress website, huh? Smart move! Before you get lost in the excitement, there’s a tiny yet mighty file you need to know about: the ads.txt file. It’s like the bouncer at the door of your website, making sure only the legit ad sellers get in.

If tech jargon makes you yawn, fear not! I’m breaking it down into simple, bite-sized steps. Whether you’re tech-savvy or a novice, this guide is your ticket to adding that all-important ads.txt file to your WordPress site. Let’s dive in and demystify the process together.

What is an Ads.txt File and Why is It Important for WordPress Websites?

Ever stumbled upon a tiny text file that holds the mighty power to boost your website’s ad revenue? Let me introduce you to ads.txt. This little superhero sits on your website, ensuring that the ads displayed are legit and your ad space doesn’t fall victim to fraudsters. Pretty important, right?

In the digital world, trust is everything. Advertisers want to know their ads are in safe hands, and that’s exactly what ads.txt does. It’s a public declaration of who’s allowed to sell ads on your site, making it crystal clear for advertisers who they’re dealing with.

For WordPress website owners, having an ads.txt file isn’t just a nice-to-have; it’s a must-have. It directly impacts your revenue and your reputation in the online ad ecosystem. Without it, you might miss out on premium advertisers, resulting in lower ad revenue. And let’s be honest, who wants that?

In simple terms, adopting an ads.txt file is like putting a big, friendly sign on your website saying, “Welcome, legitimate advertisers! Let’s do business.” It’s a win-win for you and your advertisers, ensuring transparency and trust all around.

Where Can You Find the Ads.txt File in WordPress and How Can You Add It?

Now that you’re convinced about the power of the ads.txt file, let’s dive into where you can find it in WordPress and how to add one. I promise, it’s simpler than you might think!

First off, if you’re looking for an existing ads.txt file on your WordPress website, a quick way to check is by typing “/ads.txt” after your website’s domain. For example, “”. If nothing pops up or you encounter an error, chances are you don’t have one yet. No worries, though. We’re about to change that!

Step-by-Step Guide to Adding an Ads.txt File

Adding an ads.txt file to your WordPress site can feel like a tech-challenge, but it’s actually pretty straightforward. Let’s break it down.

The easiest approach is through a plugin, especially if you’re not confident tinkering with website files. There are several plugins available that allow you to manage your ads.txt file right from your WordPress dashboard. Just search for “ads.txt” in the plugin directory, install your chosen plugin, and follow the setup instructions. Easy peasy!

Manual Method for the Brave Hearts

If you’re feeling adventurous and want to manually add an ads.txt file, it’s not as daunting as it sounds. First, you’ll need to create a plain text file named “ads.txt” on your computer. In this file, you’ll include the details about who is authorized to sell your ads. Once you’ve got your ads.txt file ready, you need to upload it to the root directory of your WordPress site using an FTP client or through your hosting provider’s file manager. Remember, the root directory is where your site’s main files live, like the wp-content folder and the wp-config.php file.

Whether you choose the plugin route or decide to manually upload your ads.txt file, remember the goal is to ensure its presence on your website. It’s a small step, but it makes a big difference in protecting and maximizing your ad revenue.

And there you have it! Who knew a tiny text file could play such a vital role in your website’s ad strategy? With your ads.txt file in place, you’re not just opening your doors to higher revenue; you’re also building a foundation of trust with advertisers. Now, go ahead and give your WordPress site the ads.txt boost. Your future self will thank you!

How to Verify That the Ads.txt File Has Been Correctly Added to Your WordPress Site?

Alright, you’ve added your ads.txt file to your WordPress website. High five! But how do you make sure it’s sitting pretty and, most importantly, doing its job? Let’s chat about verifying that your ads.txt file is not just added but also correct and accessible.

First thing’s first. Direct your browser to your own website, but this time, tack on “/ads.txt” to its address. This is your magic trick. If you see the content of your ads.txt file displayed there, it’s time for a little victory dance. This means your file is live and reachable by the world, including those all-important ad networks and exchanges.

If, however, you’re met with an error or a page that says something along the lines of “Page Not Found,” don’t panic. This could mean a couple of things; maybe it’s simply not uploaded in the correct directory, or there’s a typo in the file name. Double-check the spelling and the location where you’ve uploaded your file. It’s super important that it’s in the root directory, not tucked away in some subfolder.

Double-Checking the Details

Take a moment to also ensure that the details within your ads.txt file are accurate. A typo or incorrect entry could render the file ineffective, and that’s the last thing we want. Everything should match up perfectly with the information provided by your advertising partners.

What If It’s Still Not Showing Up?

Sometimes things don’t work on the first try, and that’s okay! If your ads.txt file isn’t showing up, clear your website’s cache and try again. Various caching mechanisms can sometimes hold onto an older version of your site, hiding recent updates from view.

Also, consider reaching out to your web hosting provider or a tech-savvy friend if you’re still hitting a wall. It could be a quirky issue with file permissions or something else entirely. More often than not, it’s a simple fix that’s just not on the radar for us non-tech types.

And there you go! Once you see your ads.txt file live and kicking on your site, you can rest easy knowing you’ve taken a significant step towards securing and optimizing your ad revenue. Remember, the digital world is always changing, so keep an eye on that file to ensure it stays up-to-date with your current ad partners. Happy monetizing!

What Are Some Common Issues Faced While Adding the Ads.txt File in WordPress and How to Troubleshoot Them?

So, you’ve tried adding your ads.txt file to WordPress, but the universe seems to be plotting against you. It’s not all doom and gloom, though! Let’s walk through some common hiccups folks encounter and how to tackle them head-on.

Sometimes, when you’re sure you’ve added the file correctly, it just refuses to show up. If you’re nodding along, it’s likely a permissions issue. Your server needs to have the right settings to make this file public. Double-check that your file permissions are set correctly (644 is usually the magic number here). If all this sounds like gibberish, a quick message to your hosting provider asking about file permissions for ads.txt should clear things up.

Then there’s the classic mistake of putting the file in the wrong spot. Remember, the ads.txt file needs to chill in the root directory of your site. Not in a subfolder, not in your images directory, but in the root. This ensures that when someone types in “,” they find exactly what they’re looking for.

Uploading the file but still seeing the dreaded “404 Page Not Found” error? This might be your cache being a bit too helpful. Your site could be showing an older version without the ads.txt file. Clear your site’s cache from your admin panel, and while you’re at it, clear your browser cache too. Sometimes it’s the simple tricks that do the job.

Another common issue is typos in the file name. Make sure it’s named “ads.txt” and not “ad.txt,” “ads.text,” or anything else. Computers are sticklers for exactness, and a simple typo can make all the difference.

If you’re using a WordPress plugin to add the ads.txt file, things can get wonky if the plugin isn’t set up correctly or is conflicting with another plugin. Try deactivating other plugins temporarily to see if that fixes the issue. If it does, you’ve got a compatibility problem. Contacting the plugin developers or looking for an alternative might be your next step.

Last but not least, remember to be patient. Changes on the web can take a bit of time to propagate. If you’ve checked everything and it still isn’t showing up, give it a little time, then check again.

Navigating the world of ads.txt files in WordPress can feel like solving a puzzle in the dark, but with these tips, you’ll have your flashlight to guide the way. Keep tweaking, keep testing, and soon you’ll have everything running just the way it should.


Well, we’ve journeyed through the convoluted world of adding an ads.txt file in WordPress together. It’s a path fraught with potential pitfalls, but armed with the right knowledge, it’s one we can navigate with confidence.

Remember, encountering issues while tinkering with your website is par for the course. It doesn’t signal defeat but rather an opportunity to learn and improve. Whether it’s file permission errors, placing the file in the wrong directory, cache issues, typos, or plugin conflicts, each problem has a solution waiting to be discovered.

Clear communication with your hosting provider can also be a lifeline. They’re there to help, especially when things get technical. Don’t hesitate to reach out to them when in doubt.

Furthermore, exercising patience is key. Changes might not reflect immediately due to the nature of the web. Take a breath, give it time, and then check back.

In essence, adding an ads.txt file to your WordPress site is a crucial step for anyone looking to monetize their online presence. Despite the challenges, the effort is worth it, ensuring you’re set up correctly to reap the rewards of your hard work.

So, keep this guide handy, approach each step methodically, and soon, you’ll see your ads.txt file doing exactly what it’s supposed to do. Happy monetizing!

About the Author:
Hi, I'm Dale - the founder of I Love Affiliate Marketing. For the past 10+ years, I've been earning a full-time income online as an affiliate & I set up this website to help others who are interested in doing the same. Find out more here.

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